Segment parts types

The assignment process is carried out by the application based on defined rules. Customers, who meet all criteria, will be assigned to the segment.

The criteria consists of conditions that can be combined through AND (conjuction of sets) and OR (disjunction of sets) logical operators.

During creation of Segment you must specify Segment parts type, describing conditions for assigning customer. Every type has its own required fields that must be filled to specified condition.

Segments types

Open Loyalty offers following standard types:

1. Anniversary

   Customers who have registration/birthday anniversary in specify number of days

   More information about segment creation here

2. Average transaction amount

   Customers whose average transaction value is between the limits

   More information about segment creation here

3. Bought in specific POS

   Customers who made purchase in selected POS

   More information about segment creation here

4. Bought products with labels

   Customers who bought products where label on product is one of the list

   More information about segment creation here

5. Bought specific brands

   Customers who bought products of a given brand

   More information about segment creation here

6. Bought specific SKU

   Customers who bought specific products (on the basis of selected SKU)

   More information about segment creation here

7. Custom customer list

   Any Customers selected by admin

   More information about segment creation here

8. Customer who has such labels

   Customers who made purchase in selected POS

   More information about segment creation here

9. Customers who has such labels value

   Customers whose labels value on is one of the list

   More information about segment creation here

10. Last purchase was n days ago

    Customers who have made their last purchase n-days ago

    More information about segment creation here

11. Purchase period

    Customers who made purchase (at least one) between the specified days

    More information about segment creation here

12. Transaction count

    Customers whose number of purchases is within the defined range

    More information about segment creation here

13. Transaction percent in POS

    Customers whose number of purchases in a specified POS is within defined percent amount

    More information about segment creation here

14. Transaction value

    Customers whose overall amount of purchases is between the limits

    More information about segment creation here