Profitability¶

Profitability includes information about basic factors regarding customer transactions within the loyalty program.

Customer Profitability

  1. CLV (Customer Lifetime Value)

    total amount of all registered transactions realized by the customer

  2. AVO (Average Value of Order)

    average amount of all registered transactions realized by the customer

  3. Orders

    total number of registered transactions (orders) realized by the customer within the Loyalty Program